Coach Malick
Branding and webdesign for a personal trainer in Zurich.
We shaped a brand identity and digital presence that reflects both his expertise and his personality. The branding was designed to feel strong, focused, and authentic, translating Malick’s mindset, discipline, and approach to training into a clear visual language.
We led the art direction for the photography to capture his character and energy, creating imagery that feels personal, confident, and real. The logo features an integrated crown — a reference to the meaning of “Malick” in Arabic and African culture (king) — symbolizing leadership, strength, and authority.
The project was completed with the design and development of a custom website, bringing branding, photography, and content together into a cohesive digital experience that positions Coach Malick clearly and credibly in his field.
A Taste of Chalk
Chalk defines the visual language of this project.
In weightlifting, chalk is used to improve grip and control: a functional tool that signals focus and effort. Visually, it creates contrast, texture, and movement: dust in the air, marks on skin, traces left behind.
We used chalk to translate the physical intensity of training into imagery. The white residue against dark surfaces, the rough textures, and the fleeting clouds of dust make effort visible. Nothing polished. Nothing staged.
Chalk shows the work.
